Schema Markup Examples | JSON-LD and Rich Results

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Introduction

Below are practical, ready-to-use JSON-LD schema markup examples for the most common content types. You can copy these examples and customize them for your own website.

How to use these examples:

Copy the JSON-LD code
Replace example values with your actual content
Add the code to your page's <head> section
Validate using our schema validator before publishing

1. Product Schema Example

Use Product schema for e-commerce product pages. This example shows ratings, price, availability, and product details.

Rich results: Shows star ratings, price, and availability in search results

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Wireless Bluetooth Headphones",
  "image": [
    "https://example.com/photos/headphones-front.jpg",
    "https://example.com/photos/headphones-side.jpg"
  ],
  "description": "Premium wireless Bluetooth headphones with active noise cancellation and 30-hour battery life.",
  "sku": "WBH-12345",
  "mpn": "925872",
  "brand": {
    "@type": "Brand",
    "name": "AudioTech"
  },
  "review": {
    "@type": "Review",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "4.8",
      "bestRating": "5"
    },
    "author": {
      "@type": "Person",
      "name": "John Smith"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "342"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/wireless-headphones",
    "priceCurrency": "USD",
    "price": "149.99",
    "priceValidUntil": "2026-12-31",
    "itemCondition": "https://schema.org/NewCondition",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Key Properties Explained:

name – Product name (required)
image – Product images (array of URLs)
description – Product description
sku/mpn – Product identifiers
brand – Product brand
aggregateRating – Overall customer ratings
offers – Price and availability (required)

2. Event Schema Example

Use Event schema for concerts, conferences, webinars, workshops, and any scheduled events.

Rich results: Displays event date, time, location, and ticket info in search and Google Maps

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Web Development Conference 2026",
  "startDate": "2026-03-15T09:00:00+05:30",
  "endDate": "2026-03-17T18:00:00+05:30",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "location": {
    "@type": "Place",
    "name": "India Convention Centre",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Conference Road",
      "addressLocality": "Mumbai",
      "addressRegion": "Maharashtra",
      "postalCode": "400001",
      "addressCountry": "IN"
    }
  },
  "image": [
    "https://example.com/event-banner.jpg"
  ],
  "description": "Annual web development conference featuring the latest trends in React, Node.js, and modern JavaScript.",
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/conference-tickets",
    "price": "4999",
    "priceCurrency": "INR",
    "availability": "https://schema.org/InStock",
    "validFrom": "2026-01-01"
  },
  "performer": {
    "@type": "PerformingGroup",
    "name": "Tech Speakers Panel"
  },
  "organizer": {
    "@type": "Organization",
    "name": "WebDev India",
    "url": "https://example.com"
  }
}
</script>

Key Properties Explained:

name – Event name (required)
startDate/endDate – Event dates (required)
location – Event venue with full address
eventStatus – Scheduled, Postponed, or Cancelled
eventAttendanceMode – Offline, Online, or Mixed
offers – Ticket pricing information

3. Article Schema Example

Use Article schema for blog posts, news articles, and editorial content.

Rich results: Can appear in Google News, Top Stories, and article carousels

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "10 SEO Tips to Improve Your Website Rankings in 2026",
  "image": [
    "https://example.com/seo-tips-featured.jpg"
  ],
  "datePublished": "2026-01-20T08:00:00+05:30",
  "dateModified": "2026-01-24T14:30:00+05:30",
  "author": {
    "@type": "Person",
    "name": "Sarah Johnson",
    "url": "https://example.com/author/sarah-johnson"
  },
  "publisher": {
    "@type": "Organization",
    "name": "SEO Insights Blog",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  },
  "description": "Learn the top 10 SEO strategies to improve your search engine rankings and drive more organic traffic to your website.",
  "articleBody": "Full article text goes here...",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://example.com/seo-tips-2026"
  },
  "keywords": ["SEO", "search engine optimization", "website ranking", "organic traffic"]
}
</script>

Key Properties Explained:

headline – Article title (required)
image – Article featured image (required)
datePublished – Publication date (required)
author – Article author (required)
publisher – Publishing organization (required)

4. Recipe Schema Example

Use Recipe schema for cooking recipes and food content.

Rich results: Shows cooking time, calories, ratings in recipe carousels

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Recipe",
  "name": "Classic Chocolate Chip Cookies",
  "image": [
    "https://example.com/cookie-photo.jpg"
  ],
  "author": {
    "@type": "Person",
    "name": "Chef Maria"
  },
  "datePublished": "2026-01-15",
  "description": "Soft and chewy chocolate chip cookies with the perfect balance of sweetness.",
  "prepTime": "PT15M",
  "cookTime": "PT12M",
  "totalTime": "PT27M",
  "keywords": "chocolate chip cookies, dessert, baking",
  "recipeYield": "24 cookies",
  "recipeCategory": "Dessert",
  "recipeCuisine": "American",
  "nutrition": {
    "@type": "NutritionInformation",
    "calories": "150 calories"
  },
  "recipeIngredient": [
    "2 1/4 cups all-purpose flour",
    "1 cup butter, softened",
    "3/4 cup granulated sugar",
    "3/4 cup brown sugar",
    "2 eggs",
    "2 teaspoons vanilla extract",
    "1 teaspoon baking soda",
    "1 teaspoon salt",
    "2 cups chocolate chips"
  ],
  "recipeInstructions": [
    {
      "@type": "HowToStep",
      "text": "Preheat oven to 375°F (190°C)."
    },
    {
      "@type": "HowToStep",
      "text": "Mix butter and sugars until creamy. Add eggs and vanilla."
    },
    {
      "@type": "HowToStep",
      "text": "Combine flour, baking soda, and salt. Gradually add to wet mixture."
    },
    {
      "@type": "HowToStep",
      "text": "Stir in chocolate chips. Drop spoonfuls onto baking sheet."
    },
    {
      "@type": "HowToStep",
      "text": "Bake for 10-12 minutes until golden brown. Cool and enjoy!"
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "287"
  }
}
</script>

Key Properties Explained:

name – Recipe name (required)
image – Recipe photo (required)
prepTime/cookTime – Time durations in ISO 8601 format
recipeIngredient – List of ingredients
recipeInstructions – Step-by-step instructions
nutrition – Nutritional information

5. Local Business Schema Example

Use LocalBusiness schema for brick-and-mortar businesses, restaurants, and stores.

Rich results: Appears in Google Maps, local search, and Knowledge Panel

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Spice Garden Restaurant",
  "image": "https://example.com/restaurant-photo.jpg",
  "@id": "https://example.com/spice-garden",
  "url": "https://example.com/spice-garden",
  "telephone": "+91-22-12345678",
  "priceRange": "₹₹",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "456 Food Street",
    "addressLocality": "Mumbai",
    "addressRegion": "Maharashtra",
    "postalCode": "400020",
    "addressCountry": "IN"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 19.0760,
    "longitude": 72.8777
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "11:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "00:00"
    }
  ],
  "servesCuisine": "Indian",
  "acceptsReservations": "True",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "215"
  }
}
</script>

Key Properties Explained:

name – Business name (required)
address – Full postal address (required)
telephone – Contact phone number
geo – GPS coordinates for map display
openingHoursSpecification – Business hours
priceRange – Price indicator (₹, ₹₹, ₹₹₹)

6. FAQ Schema Example

Use FAQPage schema for frequently asked questions.

Rich results: Questions appear directly in search results with expandable answers

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How long does shipping take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Standard shipping typically takes 3-5 business days. Express shipping is available for delivery within 1-2 business days."
      }
    },
    {
      "@type": "Question",
      "name": "What is your return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer a 30-day money-back guarantee. Items must be in original condition with tags attached. Refunds are processed within 5-7 business days."
      }
    },
    {
      "@type": "Question",
      "name": "Do you ship internationally?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we ship to over 50 countries worldwide. International shipping costs and delivery times vary by destination."
      }
    }
  ]
}
</script>

Key Properties Explained:

mainEntity – Array of Question objects
name – The question text
acceptedAnswer – The answer text

7. Organization Schema Example

Use Organization schema for company information and branding.

Rich results: Can appear in Knowledge Graph and brand search results

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "TechCorp India",
  "alternateName": "TechCorp",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+91-80-12345678",
    "contactType": "customer service",
    "availableLanguage": ["en", "hi"]
  },
  "sameAs": [
    "https://www.facebook.com/techcorpindia",
    "https://twitter.com/techcorpindia",
    "https://www.linkedin.com/company/techcorpindia",
    "https://www.instagram.com/techcorpindia"
  ]
}
</script>

Key Properties Explained:

name – Company name (required)
url – Company website (required)
logo – Company logo (required)
contactPoint – Contact information
sameAs – Social media profiles

8. Video Schema Example

Use VideoObject schema for video content.

Rich results: Video thumbnails and playback options in search results

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "How to Bake Perfect Chocolate Cake",
  "description": "Step-by-step video tutorial on baking a delicious chocolate cake from scratch.",
  "thumbnailUrl": "https://example.com/video-thumbnail.jpg",
  "uploadDate": "2026-01-20T08:00:00+05:30",
  "duration": "PT8M30S",
  "contentUrl": "https://example.com/videos/chocolate-cake.mp4",
  "embedUrl": "https://example.com/embed/chocolate-cake",
  "interactionStatistic": {
    "@type": "InteractionCounter",
    "interactionType": "https://schema.org/WatchAction",
    "userInteractionCount": "15234"
  }
}
</script>

Key Properties Explained:

name – Video title (required)
description – Video description (required)
thumbnailUrl – Video thumbnail (required)
uploadDate – Publication date (required)
duration – Video length in ISO 8601 format
contentUrl/embedUrl – Video URLs

Tips for Using These Examples

Always customize – Replace example values with your actual content. Don't use placeholder data.
Validate before publishing – Use a schema validator to catch errors before going live.
Match visible content – Schema must reflect what users see on your page.
Use absolute URLs – All URLs should be complete (https://example.com/page) not relative (/page).
Update regularly – Keep schema current when content changes (prices, dates, etc.).
Follow date formats – Use ISO 8601 format for dates and durations (2026-01-24T08:00:00).
Include required properties – Check Schema.org docs for what's required vs optional.
Test rich results – Use Google Rich Results Test to see if you're eligible.

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